Website design and SEO for electricians
An electrician’s website people trust. With the registration to back it up.
Nobody lets a stranger near their consumer unit on a hunch. We build websites for electricians that show your registration, explain the work in plain English, and give homeowners, landlords and businesses the right page for the job they need doing.
What customers want from an electrician’s website — Speed, Evidence, Openness
Electrical work is invisible when it’s done well and dangerous when it isn’t. So customers look for reasons to trust you: a registration they recognise, work they can see — and someone who explains it without jargon.
Landlords want something else again: an inspection booked, a report sent, and the same again next time it’s due.
The pages an electrician’s website needs — Structure, Essentials, Order
Your registration, up front
Whether you’re registered with NICEIC, NAPIT or another competent person scheme, show it on every page and link to the scheme’s public register so customers can check. It answers the first question before anyone asks it.
Landlords and EICRs
Private landlords in England need their electrical installations inspected at least every five years. A page written for them, covering what an EICR involves, how long it takes and how they get the report, reaches people who need you on a schedule, not by accident.
One page per kind of job
Rewires, consumer unit upgrades, EV charger installation, lighting, fault finding, commercial work. Each is a different search and a different customer, so each gets its own page.
Urgent call-outs
If you take urgent work, a page that says so: your number, the hours you answer and the areas you cover, readable in the dark by someone whose power has just gone.
Work worth photographing
Tidy consumer units, garden lighting, chargers on driveways. Electrical work is hard to show, which is exactly why the photos you do have belong on the site.
What people type when they need electricians — Search Engine Obsessions
Real searches, in customers’ own words. Each one deserves a page, or a profile, that answers it.
“electrician near me”
Mostly answered in the map results, so your profile and your website need to agree on who you are and where you work.
“EICR certificate [your town]”
A landlord page that explains the inspection and how to book it.
“consumer unit replacement cost”
An honest page on what affects the price, and how you quote.
“EV charger installer near me”
A charger installation page, with photos of installs and what you need from the customer.
“emergency electrician”
Your urgent call-out page, with hours that are actually true.
“why does my trip switch keep going off”
A short, useful article that helps someone decide whether it’s a job for you, and makes calling easy if it is.
Google Business Profile for electricians — Stars, Entries, Opening-hours
For most customers, your Google Business Profile is the first place they meet you.
- Choose Electrician as the primary category, and add others only where they genuinely describe your work
- Working from home or a van? Set it up as a service-area business and list the areas you cover instead of an address
- Mention your scheme registration in the description, in the same words as your website
- Post photos of finished work rather than stock images
- Ask every satisfied customer for a review, and reply to all of them
We look after this as part of local SEO.
A worked example: the top of an electrician’s homepage — Safe, Explained, Organised
Registered, insured and happy to explain what we find. Book an EICR, or tell us what keeps tripping.
An example of the tone, not a template. Every site we build is written with the business behind it, in its own words.
Website and SEO questions for electricians — Speaking Entirely Openly
Should I show my NICEIC or NAPIT registration on my website?
Yes, clearly, with a link to the scheme’s public register so people can check you. It’s one of the first things a careful customer looks for.
Is it worth having a separate page for landlords?
If you do inspections, usually yes. Landlords search differently and need different information, and the work comes round again. A page written for them is easier to find and easier to act on than a line in a list of services.
I do domestic and commercial work. One website or two?
One, with a clear section for each. Two websites split your reviews, your links and your effort. Separate pages for each kind of customer do the job without that cost.
Can you write about electrical work accurately?
We write from what you tell us, and you check every word before it goes live. You’re the electrician; we make it readable.
How much does an electrician’s website cost?
Like any website we build: from £1,995, with the words and pictures included and a quote in writing before anything starts. See pricing.