Website design and SEO for builders
A builder’s website that shows the work. Not just says it.
Building work is a big decision, and customers take their time over it. We build websites for builders that let finished projects do the persuading, explain how a job runs from first visit to handover, and give someone searching for “extension builders near me” every reason to get in touch.
What customers want from a builder’s website — Speed, Evidence, Openness
People planning an extension look at builders the way they look at houses: lots of photos, lots of comparing, and a gut feeling about who they’d trust in their home for months — long before they call.
So the website has to do the early part of the conversation for you: the work, the process and the proof that you’ll turn up.
The pages a builder’s website needs — Structure, Essentials, Order
Projects, not a gallery
A page for each project worth showing: before and after photos, what the client wanted, what you did and roughly how long it took. One project told properly says more than fifty unlabelled photos.
The work you want more of
Extensions, loft conversions, renovations, new builds: a page for each, so someone searching for exactly that finds a page about exactly that.
How a job runs
Survey, quote, planning and building regulations, the build, snagging, handover. Explaining the process answers the questions that stop people calling, and shows you’ve done it before.
Memberships, insurance, guarantees
If you’re a member of the Federation of Master Builders or registered with TrustMark, show it and link to your listing. Say what insurance you hold and what guarantee comes with the work. Careful customers check these details.
Reviews with the project attached
A review means more next to photos of the job it describes. Where a client is happy to be named, put the two together.
What people type when they need builders — Search Engine Obsessions
Real searches, in customers’ own words. Each one deserves a page, or a profile, that answers it.
“house extension builders near me”
An extensions page with real projects and the areas you work in.
“loft conversion [your town]”
A loft conversions page, with photos and how you handle planning.
“how much does a single storey extension cost”
A straight guide to what drives the price, even without numbers.
“builders near me with good reviews”
Reviews on your Google profile, and the same reviews next to projects on your site.
“do I need planning permission for an extension”
A short article that answers the question, and shows you know the process.
“FMB builder [your town]”
Your membership shown and linked, on the site and in your profile.
Google Business Profile for builders — Stars, Entries, Opening-hours
Customers often shortlist builders straight from the map results, so your profile needs to look like your best work.
- Choose Builder or General contractor as the primary category, whichever describes you better, and add the others that apply
- Upload project photos regularly, with a line saying what each one shows
- If customers don’t come to you, list the areas you work in instead of an address
- Ask clients for a review at handover, while the new kitchen still feels new
- Reply to every review, the difficult ones included: future clients read the replies
We look after this as part of local SEO.
A worked example: the top of a builder’s homepage — Scaffolding, Extensions, Outbuildings
Extensions, lofts and renovations, built properly and left tidy. See the finished work, then tell us about yours.
An example of the tone, not a template. Every site we build is written with the business behind it, in its own words.
Website and SEO questions for builders — Speaking Entirely Openly
I don’t have good photos of my work. Is that a problem?
It’s the first thing to fix, and it’s easier than it sounds: phone photos on a bright day, taken from the same spots before and after, go a long way. We can also make illustrations and graphics for pages where photos don’t fit.
Should a builder put prices on their website?
Rarely as fixed numbers, because every job is different. Explaining what drives the cost — size, access, finishes, structural work — helps customers arrive with realistic expectations, and saves you quoting for jobs that were never going to happen.
Can you help me get more work in a particular area?
We can make sure your website and Google profile say clearly where you work, and write about projects in those places. Nobody can promise more enquiries, but we can remove the reasons you’re not being found there.
Is it worth writing about planning and building regulations?
Short, accurate answers to the questions customers ask before they call are some of the most useful pages a builder can have. We write them from what you tell us, and you check them before they go live.
How much does a builder’s website cost?
Like any website we build: from £1,995, with the words and pictures included and a quote in writing before anything starts. See pricing.