Website design and SEO for accountants
An accountant’s website that isn’t beige. Still sensible, obviously.
Choosing an accountant is a trust decision dressed up as a price comparison. We build websites for accountants and bookkeepers that explain what you do in plain English, show who you’re best for, and let a sole trader or a growing company see what working with you would be like.
What customers want from an accountant’s website — Speed, Evidence, Openness
Most small business owners don’t want an accountant. They want the return filed, the deadline met and someone to ask — without feeling daft for asking.
A website that explains things kindly, and says exactly what each service includes, does a lot of the reassuring before the first call.
The pages an accountant’s website needs — Structure, Essentials, Order
Services, packaged clearly
Self assessment, year-end accounts, bookkeeping, payroll, VAT, advice: a page for each, saying what’s included, who it suits and how you charge, whether that’s fixed fees, packages or ranges.
Who you’re best for
Sole traders, contractors, landlords, creative businesses, trades, charities. If you specialise, say so, with a page for each. Specialists are easier to find and easier to choose.
Your professional body
Show your membership of the ICAEW, ACCA, AAT, CIOT or whichever body applies, and explain in one plain line what it means for clients.
The software you use
If you work in Xero, QuickBooks, FreeAgent or similar, say so. Plenty of business owners look for an accountant who uses the software they already have.
Deadlines and changes, explained
Short articles on self assessment deadlines, Making Tax Digital and what’s changing this tax year. Timely, useful pages match what people search for, and show you know your subject.
What people type when they need accountants — Search Engine Obsessions
Real searches, in customers’ own words. Each one deserves a page, or a profile, that answers it.
“accountant for small business near me”
Your Google profile, and a services page that says clearly which businesses you work with.
“self assessment accountant [your town]”
A self assessment page with what’s included and how you charge.
“Xero accountant near me”
The software you use, named on the page.
“accountant for landlords”
A page for landlords, if they’re the clients you want more of.
“do I need an accountant as a sole trader”
An honest article, including when someone doesn’t need you yet. It builds more trust than a sales pitch.
“Making Tax Digital for sole traders”
A plain-English explainer that’s kept up to date, with a clear next step for people who want help.
Google Business Profile for accountants — Stars, Entries, Opening-hours
People searching for an accountant nearby often see your profile before your website.
- Choose Accountant as the primary category, and add others such as bookkeeping service or tax preparation service where they fit
- If clients rarely visit, set it up as a service-area business and list the areas you cover
- Use the description to say who you work with and which software you use
- Add photos of the people clients will actually deal with
- Ask clients for a review after year-end, while the relief is fresh
We look after this as part of local SEO.
A worked example: the top of an accountant’s homepage — Spreadsheets, Expenses, Overheads
Accounts and tax for sole traders and small companies, explained in plain English, with fees agreed before we start.
An example of the tone, not a template. Every site we build is written with the business behind it, in its own words.
Website and SEO questions for accountants — Speaking Entirely Openly
Should an accountant’s website show fees?
Showing how you charge, whether fixed monthly fees, packages or ranges, helps the right clients get in touch and saves time with the wrong ones. If every job is priced individually, explain what affects the price instead.
Is it worth an accountant writing articles?
Often, yes. People search their question long before they search for an accountant, and a clear answer on your site is where the relationship starts. We can write them with you, and you check every word.
Will the website meet our professional body’s rules?
We build it to show what professional bodies usually expect, such as your membership and firm details, and you check it against your own body’s current guidance before launch.
Can clients upload documents through the website?
Most practices already use a secure client portal from their software provider. The website can link to it clearly, which is safer than building a new upload form.
How much does an accountant’s website cost?
Like any website we build: from £1,995, with the words and pictures included and a quote in writing before anything starts. See pricing.