Website design and SEO for dental practices
A dental practice website patients actually read. Calmly.
Plenty of people are nervous before they even book. We build websites for dental practices that explain treatments in plain English, make it obvious whether you’re taking new patients, and show fees and your team clearly, so the first visit starts on the right foot.
What customers want from a dental practice’s website — Speed, Evidence, Openness
A new patient wants three answers quickly: are you taking patients, NHS or private, and how the fees work — then whether you’ll be kind to them.
Existing patients want the phone number, the opening hours and what to do in an emergency. Both should find what they need without hunting.
The pages a dental practice’s website needs — Structure, Essentials, Order
New patients
Whether you’re accepting NHS or private patients, how to register, what the first appointment involves and what to bring. It’s the page most people are looking for, so it shouldn’t be three clicks deep.
Treatments, explained
Check-ups, hygiene, whitening, implants, aligners, emergency care: a page for each, in plain English, covering what it is, who it suits, what happens and how the fee works. Clear explanations reassure nervous patients and match what people search for.
Fees, clearly
A fee guide people can find, with NHS charges where they apply, private fees or ranges, and any payment plans you offer. Patients shouldn’t have to phone to find out whether they can afford to phone.
What the GDC expects
The General Dental Council’s guidance on advertising lists information a practice website should show, including the names, qualifications and GDC registration numbers of the dental professionals, and how patients can complain. The site gives all of it a proper place, and you check it against the current guidance before launch.
Your team
Photos and short introductions for the dentists, hygienists and the people on reception. Patients choose people as much as practices.
What people type when they need dental practices — Search Engine Obsessions
Real searches, in customers’ own words. Each one deserves a page, or a profile, that answers it.
“dentist near me accepting new patients”
A clear new-patients page, and a Google profile that says the same thing.
“emergency dentist [your town]”
An emergency page: what to do, when to call and what happens out of hours.
“private dentist near me”
Private treatment and fees explained, without making NHS patients feel unwelcome.
“teeth whitening cost”
A treatment page with how the fee works and what’s included.
“clear aligners near me”
An aligners page that explains who it suits and what the process involves.
“scared of the dentist”
A kind, practical page about how you look after anxious patients, and a gentle way to book.
Google Business Profile for dental practices — Stars, Entries, Opening-hours
For a dental practice, the Google Business Profile is often the first impression.
- Choose Dentist as the primary category, and add others such as dental clinic or cosmetic dentist only where they’re accurate
- Keep opening hours, holiday hours and emergency arrangements up to date
- Say in the description whether you’re taking NHS or private patients, and keep it current
- Add photos of the practice, the waiting room and the team
- Reply to reviews politely and without discussing anyone’s treatment: patient confidentiality applies in public too
We look after this as part of local SEO.
A worked example: the top of a dental practice’s homepage — Smiles, Examinations, Orthodontics
Now welcoming new patients. Nervous? Tell us when you book, and we’ll take things slowly.
An example of the tone, not a template. Every site we build is written with the business behind it, in its own words.
Website and SEO questions for dental practices — Speaking Entirely Openly
What does the GDC say a dental practice website should include?
The GDC’s guidance on advertising lists information practice websites should show, including the names, professional qualifications and GDC registration numbers of the dental professionals, and how patients can complain. Check the current guidance on the GDC’s website; we build the site so every item has its place.
Should we publish our fees?
Patients expect to find them, and the GDC expects patients to be given clear information about costs. A fee guide with ranges and what each treatment includes works even when the final price depends on an examination.
Can patients book appointments online?
If your practice software offers online booking, the website can link to it clearly. If it doesn’t, a simple request form and a prominent phone number do the job well.
We’re not taking new NHS patients. Should we say so?
Yes, plainly. It saves time on both sides, and people who can’t find an NHS place are often looking for exactly the private options you can explain.
How much does a dental practice’s website cost?
Like any website we build: from £1,995, with the words and pictures included and a quote in writing before anything starts. See pricing.